Process

The first thing we did was teach Peter about the importance of reaching out to new customers. We spent 14 days learning about who his ideal customers are and helped him set up a plan to contact them. We set up for him automations and outbound e mailcampaign. We also helped him set up a system so that some of the work like setting up meetings could be done by someone else, like a virtual assistant. This made everything happen faster.

Results

Thanks to Peter's hard work and determination, he was able to rapidly grow his business, POAM, which is a marketplace for finding talent. In just 30 days, he was able to increase his revenue to $20,000 and, in just 3 months, he was able to hit a monthly revenue of $30,000. This success was crucial for POAM, as they were looking to secure seed funding and needed to show that their product was in demand. With this traction, POAM was able to prove product-market fit which made it easier for them to secure the investment they needed.

POAM is a perfect example of how important it is to be obsessed to understand customer, his needs and pain points. So far POAM campaigns which targeted only companies coming from very exclusive start up incubator with secured funding.

The campaign was small, although hyper personalized. Here are the results from Gmass: